Janna Bradley is the female brain behind two homegrown landscape industry businesses started from the ground up. We caught up with this Canada-based female disruptor in between her biking and reading the Harvard Business Review. On any given day you can find Janna sharing her business passion with landscape business owners ready to scale and grow.
I was running a successful landscape company (TBG) in Toronto, Canada and we had a need for business management software that addressed our challenges, in the field and in the office. We were looking for software that would automate processes like estimating, scheduling work, tracking crew time and more. There was nothing on the market so we decided to build a solution ourselves. We ended up sharing it with the industry and they embraced it. Ten years later and the LMN platform has grown to become the #1 business management software for the landscape industry.
My parents tell me I was quite independent at a very young age. I received my Bachelor of Science in Biology and took a horticulture program through Landscape Ontario. Despite my husband Mark and I both having high paying jobs, we didn’t feel challenged professionally and were growing tired of the 9 to 5 grind. We both loved the outdoors and started TBG part-time while continuing to work full-time. Six months into the business and we decided to quit our corporate jobs. Our parents thought we were insane! But we were happy, satisfied and the business grew bigger than we ever imagined. We had grown a small residential design/build landscape business to $50M in annual sales and a team of 200.
After managing both TBG and LMN for a few years, we decided to transition out TBG and focus on LMN full-time.
Honestly, just go for it!
I have always loved volunteering and giving back to our community. We wanted to do something big that aligned with our family’s love of the outdoors. Three years ago, we co-founded the Durham Shredders, a mountain biking club, in our community of Durham Region, Ontario with a mandate to get kids on bikes and teach them valuable technical skills and personal development like team building, an appreciation for nature and confidence. Today we have 750 families, 40 coaches and some amazing riders competing in national events. We love it!
I also have to say that knowing our software is helping landscapers build better businesses and take back their lives is its own reward.
There really isn’t one person. I feel like I have several mentors in different areas of my life that I draw from depending on what I need, from business advice and leadership to wellness and parenting. I truly believe ‘it takes a village’.
“No experience is ever wasted. Everything has meaning.”
I’m a firm believer that each life experience prepares you for the next step in your journey. Personal growth comes from being aware of these experiences; recognizing the good and the bad in each, and making a commitment to learning from them.
Our landscape company provided snow and ice removal services in the winter months. I became quite a proficient snowplow driver and actually beat the guys in a snowplowing contest. I took home the trophy as the driver who effectively plowed a certain lot the fastest. I’ll always be proud of that moment!
Each morning I read daily tidbits from women in business blogs plus the Harvard Business Review and the daily news.
A glass of cold water is just so refreshing, or the perfect Caesar (Our American audience may not have heard of this Canadian classic. Imagine a Bloody Mary made with clam juice-infused tomato juice, so yummy!).
The account follows one of ten brothers who started the landscape franchise, Grounds Guys. Peter Van Stralen and his family have been living off the grid and traveling the world since 2015. I enjoy following their adventures and admire their commitment to giving back, following a philosophy of #workplaycare. We were pleased to have Peter speak at the LMN Leader’s Summit in Orlando.
My phone and the 100s of apps on it. I wouldn’t know what to do without the 6 merged Google calendars I have on my phone.
Definitely being outdoors!
I admire the women in the landscape industry collectively. It’s such a tight industry and those who are in the industry are there because they really want to be, from the women who own businesses to those working in the office and in the field. They really are passionate about what they do and are committed to supporting other women in the industry.
Fall 2019 will be an exciting time for LMN members as we’re launching an updated version of our popular LMN Time app! The app automates the tracking of crew hours, eliminating outdated and ineffective punch clocks and paper timesheets. With LMN Time, owners can access job progress and reporting in real-time to produce accurate invoices, fast. The update will streamline the user experience and add some of the key features our users have been asking for.
Looking for Janna? You can find her at the LMN new headquarters, behind a snowplow or plotting her next business adventure. Connect with her on LinkedIn.