Krista Neher was one of the first to know social media was going to be an integral part of everyone’s life, so she got a head start. Having run one of the first successful corporate Twitter accounts and gaining a vast amount of knowledge in social media working with companies such as Google, Macy’s, and GE, her Boot Camp Digital company trains your digital marketing into shape.
I caught up with Krista in between her class training, consulting meetings, and raising her two young boys. Here’s the scoop:
CEO Bootcamp Digital — International Keynote Speaker and Bestselling Author
Based out of Cincinnati Ohio.
I had worked at a Fortune 500 company and left to run marketing for an Internet Startup back in 2006. I fell in love with social media marketing and the quick-pace and action of a startup. After the startup sold I wanted to help other businesses to see the same success that I had. I followed my passion for helping businesses succeed and that led me to start Boot Camp Digital. The best part of what I do is that it centers on helping other businesses grow.
I never really set out to be an entrepreneur. I followed my passions and the market. I was trying to decide my next move and had a job offer when I started getting social media training and consulting requests. I still remember my first client — I was like “wow — people will pay me for this?!?!?!”. I didn’t even really “decide” to start a business until a year in when I had 3 big clients. I worked hard, positioned myself well and followed the demand.
Just start. There are SO MANY REASONS not to. Even if it is small. Don’t start with a logo or a website or a business plan. Start doing. See if people will pay you for what it is you want to do. Find small and easy ways to gain traction before you invest big. Everything you need to start a business is really accessible — so there is no reason not to go for it. Don’t let anything hold you back.
My mission is to inspire and empower businesses to succeed. Every business is in the business of marketing. We are all marketers. When businesses succeed, we all succeed.
There are so many people who helped me along the way. Success is a strange combination of talent, passion, hard work, luck, and other people. To this day so many people help and have helped me — often to see in me what I can’t see in myself. In my earlier days, Joe Morin taught me how to make myself sound like a big deal when networking. Mark Homer convinced me to write a book. Mike Grehan and Brett Tabke invited me to speak at their conferences. Saul Colt hooked me up with so many opportunities. You pushed me with opportunities and to think about my business. All of this was only in my first few years!!! So many people — in big and small ways. Today my team pushes me to do more. Even my clients push me by telling me what they really want and what their problems are.
“The most effective way to do it is to do it.” Amelia Earhart
I think we all have reasons to hesitate or not act. We worry about perfection and putting ourselves out there. Do it.
You. I need more time with friends who energize and inspire me.
I rock at Karaoke.
Libras are also very oriented toward people and negotiation, so they are suited to the following careers in Public Relations & Marketing. Surprise surprise!
The motto is “I balance,” and the sign seeks harmony in all things, whether it is a relationship, music or the colors in her environment! The seventh sign of the zodiac is also considered one of the courteous astrological signs. Libra is an expert in social graces, and along with Gemini, Virgo and Aquarius favors intellectual discussions.
While this sign has many positive traits, one potential pitfall is the need to go through life with rose-colored glasses. Libra is naturally optimistic and will often look on the bright side of things, even when other factors say otherwise.
Social media hasn’t really changed much in the last five years, and I expect it will look similar in the next five. Messenger and chatbots will start to become more relevant and video will continue to dominate. The big platforms won’t change, but their advertising platforms will continue to grow in sophistication.
Coffee + Milk. Nothing Fancy.
My phone? I’m low tech.
So many in different ways. Arianna Huffington keeps it real. Anne Handley is a writing genius. I could go on…
Krista Neher – CEO, Social Media Trainer, Social Media Educator – Boot Camp Digital | LinkedIn
View Krista Neher’s profile on LinkedIn, the world’s largest professional community. Krista has 8 jobs listed on their….linkedin.com
I have a NEW Book (my 5th!!!!) launching soon. Digital Marketing that actually works — it is focused on the foundations of digital marketing that get results with both strategy and tactics. Also, our first Advanced Digital Marketing Boot Camp that I am traveling back to the US to lead — the first time in three years I’m teaching a class!!! In San Francisco in March — https://bootcampdigital.com/advanced/.
Action breeds results, and that’s what you can expect from Krista and her Boot Camp Digital training and certifications company.
This post by Lisa Buyer originally published on Medium’s Authority Magazine, a publication by Yitzi Weiner.