Gen Z Londyn Swanson Navigates the Social PR World

Lisa Buyer
November 9, 2020
Gen Z Londyn Swanson Navigates the Social PR World

Willing to learn from others and confident in her skills, Londyn Swanson is a Female Disruptor at heart. Londyn is a Content Creator at The Buyer Group. Additionally, she is a Social Media Manager and Brand Influencer for her own brand and creates social media content for different companies and works on digital assets. Londyn is about to graduate from the University of Central Florida but already has a full-fledged career because Female Disruptors think ahead.

Getting Into Social PR

With so much pressure on students to find their calling, it can often be hard to pick the right career path. Londyn was doing some freelance work with social media and running her own hair care business when she found The Buyer Group from a friend of a friend. She was immediately intrigued by the position. And rightfully so! Londyn loves continually learning about different tools, platforms, and algorithms. She says that working while in college allows her to learn about herself. She has been able to figure out her strengths and weaknesses and what she wants to do in the future.

But it hasn’t always been easy. Being so new to it all, Londyn explains she had to learn everything from the beginning. Indeed, because this is a pretty competitive field, it isn’t easy to get your foot in the door with minimal experience. But as a true Female Disruptor, Londyn knows anything is possible.

“I am very young and part of the generation that got social media at the right age to be able to grow with it,” she says.

As such, she has an advantage because she didn’t come “late to the game.” She also knows the in’s and out’s of it and can learn many different platforms very quickly.

Being a Young Leader

People often have a hard time viewing young women as leaders. But everyone can be a leader if they learn how to be one. Here are Londyn’s Five Leadership Lessons.

  1. Always learn new things. Whether you currently have a job or are unemployed, many online tools allow you to learn just about anything. She recommends LinkedIn Learning because you can get certifications through it.
  2. Don’t be shy to share. If you’re trying to accomplish a goal, or are passionate about something, share it. She advises to post about it and share it with your friends and family.
  3. Build your network. A piece of advice geared towards young professionals; is central to starting a career. Build your LinkedIn profile and then make connections with people in the field you’re interested in.
  4. Don’t be afraid to ask for help. Londyn says, “I struggled with this one for a bit because I always had the mindset that I can do everything I try. But I always ended up taking on too much. It’s completely okay to ask others for help.”
  5. Be friendly to everyone you meet. Leaders should be friendly to everyone, inside and outside of work. People will remember it, and it can help you in the long run.

Learning, Sharing, Loving

The younger generation of women is making us proud every day. Like many of her peers, Londyn understands the importance of social justice and sharing goodness with the world. She tells us that the Black Lives Matter movement has opened her eyes to many things happening around her. To her, businesses and individuals absolutely should be talking about it. It also made her understand that any platform, big or small, should be used for good. According to Londyn, social media should be a way to spread the word about pressing issues. “I’ve been doing just that. I’m sharing anything when possible, to use my platform for the greater good,” she states.

When asked how she brings goodness to the world, Londyn explained that she only spreads positivity. Both online and in-person, she is always trying to be an upbeat person. Making others feel happy is extremely important to her.

Her favorite quote shows just that.

“Never blame anyone in life. The good people give you happiness, the worst people give you a lesson, and the best people give you memories.”

Londyn adds that she doesn’t see a point in blaming people. To her, getting mad at others when something goes wrong feels counter-productive. “Whatever happened has already happened, and you have to learn from it and move on,” she says. Gen Z is definitely wise!

Londyn Swanson

Insights From a Young Female Disruptor

When asked where social media will be in five years, Londyn answers that it will just continue to grow. She believes that there will be more engagement with followers and more live streams. She also says that more people will be making a living from it. When it comes to women starting their own businesses, her main advice is don’t feel like you can’t do something. To her, “You can do anything you put your mind to, and no one should be able to talk you away from what you want.”

Londyn’s favorite Instagram account is @LenaSaibel. She loves it because it has a color theme, but the pop of color is always subtle. If she could have a private meal with anyone in the world, it would be Ari Aster.

Lena Saibel Instagram

She says, “It’s completely unrelated to my career. But he is such a great writer and director, and I would love to see where he gets his ideas from.”

Keeping in Touch with Londyn

Follow Londyn Swanson on Instagram at @LondynVS. When asked who helped her get where she is, Londyn answered, “Lisa Buyer for sure.”

She explains that she didn’t have any experience other than things she had taught herself. Despite that, Lisa took a chance with her and got her foot in the door. At Female Disruptors, we know that young women are talented, smart, and resilient. Londyn Swanson is proof of that.

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