By mixing art, characters, and storytelling, Mexico City-based artist Fernanda Boccard masterfully increases her NFT footprint. These data units come with substantial responsibility.
Tell us about your current role and mission?
I am the creator of the Serious and Cool People collection. My mission is to represent the diversity of people in this collection. Serious and Cool People are everyone you see on the street, in a meeting, restaurant, or supermarket. Everyone tries to be serious because they are adults. Still, among that seriousness, there are brushes of color, desires, fears, achievements, dreams, manias, inventions, and actions that make them unique, engaging, and above all… Serious and Cool. In the end, we are all Serious and Cool; we are diverse and human.
Fernanda pays her knowledge forward by educating those interested in NFTs on the demanding learning curve of creating and distributing digital assets.
The vision of Serious and Cool is to be a platform to support emerging artists for them to grow in the NFT space and further build community among everyone involved. I believe that the NFT space has changed the way artists, content creators, and collectors interact with digital content. However, due to its novelty, there is a steep learning curve for newcomers that Serious and Cool People wants to address. Through community building and sharing my experience and resources, I aim to become a reference in the way projects build the NFT space.
Social Handles:
https://linktr.ee/seriousandcool
When did the entrepreneur light bulb go off?
I always wanted to start something on my own, and I tried many things, but I had not yet found something that I was passionate enough to work day and night on an idea.
What brought you to your career path?
My soul. I can't do something that I don't like, that I'm not proud of. I am 100% true to my essence, and it took me years to be able to say it today.
Tell us about what you do as an entrepreneur?
My days as the creator of Serious and Cool People collection never rest. I am on top of everything, with a team that works with me to make it all work, but I am always present. I'm 100% in charge of the creative part, character design, graphics, social media content, video editing, etc! I love contacting collectors, and I always make it a priority.
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Best thing that happened during your entrepreneurial journey?
The support of the community. I am impressed; the people are very loving! I have received so many comments and messages towards my work that I feel I am doing something right.
The worst thing that happened during your entrepreneurial journey?
I don't know if I can think of anything negative. I don't think there was anything negative because all learning made me grow.
Bragging Rights! Have you ever been on TV or in a publication that you were excited about? Share!
I have not been directly on TV, but I was blown away by JinJa Birkenbeuel mentioned me in a podcast. It was fascinating. I couldn't believe all the nice things she said about me and my collection.
https://www.linkedin.com/posts/ferboccard_community-nfts-nftart-activity-6897589036270141441-s0Ra
What books and podcasts are you listening to, and what shows you're watching?
While creating the collection, I listened to 10 audiobooks: The Steve Jobs Biography, The 5 am Club, Atomic Habits, Self Discipline by Ray Clear. I feel that at that moment, I was setting my mind to keep creating no matter what.
And I have a favorite song that I always listen to when I need a boost: Unstoppable by Sia. This song makes me feel powerful!
How has social media impacted you/ your lifestyle?
NFT is all about community, and social media has allowed me to generate bonds beyond the virtual. I use social networks to educate myself, I do not use them as a means of entertainment, but as a way to connect with people who are doing the same as me or something, I want to learn.
FAVE drink order?
Negroni
Name a product you can’t live without? (not including electronics)
Mate! (Argentinian beverage)
If you could go back and live in any decade, which would it be and why?
I would like to go back to the 30s. And see my family's origins in Italy; I would like to see my great-grandparents making their wines in the north of Italy. (They were winemakers)
Hang out with ANYONE for a whole day, who would it be and why?
My partner Elian Huesca. We talk about NFT all day long, we are always thinking about ideas, looking at other collections, talking about Serious and Cool People, and it's something I'm very passionate about. There are times when I ask him: Elian, aren't we too fanatic?
Fashion must-haves?
Black sweeter
Secret talent?
Acting and Martial Arts ( I have a title, I am South American champion) :)
What are some tips on how you manage/balance your day?
I try to balance my day even though sometimes I can't leave my desk because of the number of things I have to do. But I set schedules, get up very early, go to work out, and take breaks and walks in the middle of the day.
How do you de-stress?
Gym. I train five times a week.
Do you have any productivity tips you can share?
I leave my cell phone in the room and concentrate on the activity I have to do until I finish it; I can't pick up my cell phone. I set my own rules.
What excites you?
See results after a lot of work.
What changed your life?
NFT. It's a perfect mix of everything I'm passionate about. I couldn't have imagined a better place to develop myself professionally.
NFTs aren’t all fun and games, and success is not always guaranteed. Like most things in life, you must embrace the highs, the lows, and everything in-between.
Fernanda advises that before jumping on the NFT train, you must answer these two questions: Who are you? And what would you like to share with the world? After that, all that’s left is perseverance, undeniable dedication, and belief in your creative collection.
How do you push through your worst times?
I think it is essential to listen to yourself. I have had moments where I have felt lost with the collection, and I have taken my breaks to rest, think and release emotions (usually crying). But when it is just my mind playing against me, I listen to my mantra: Unstoppable by Sia :)
What’s your motto?
I can do it
What advice can you give men on how they can best support women?
Equality. We are all capable of achieving whatever we want.
I have never felt that I couldn't do something because I am a woman, but I have felt uncomfortable in a male-dominated environment.
So the advice I would give to men is: Don't treat someone differently because she is a woman; women have a well-developed sixth sense, and we notice everything. Treat us with respect and give us the same opportunity you would give a man.
Best advice you’ve ever received and from whom?
Opportunities are created; there is no magic. I heard it in several motivational audios. And it's something that stuck with me.
Goals for 2022?
Launching Serious and Cool People Season 2 and continue to build my community.
Share something you want to promote or latest news/launches for your brand.
I am now starting to create the second part of the collection while participating in interviews, NFT books, events, and podcasts. We are working on the Roadmap for the first season.
Fill in the blanks: I would love to see more women _______? I would love to see more men _______? I would love to see more brands _______?
successful, successful, successful.
Anything else you would like to share? :)
Limits only exist in mind.
While Fernanda carries an unmatched entrepreneurial success story, the hard work never ends. That is what it means to be a Female Disruptor. In a way, we are never satisfied, and we are always seeking more. Shouldering the legacy of disruption is a full-time job. And Fernanda deserves the promotion.
Click here to learn more about Serious and Cool People and how to do more than just join the Metaverse.
It’s time to own it.
Meet us at the next Female Disruptors event
Encore: Watch Fernanda's interview
