She knows how to think on her feet. As a stand-up comedian and founder of Punchline, a thriving copywriting business, Lianna is a true female disruptor. I met her at a recent Baby Bathwater mastermind, and it was the last session of the three-day event when Lianna took a small step for women entrepreneurs. There was a call for members to come on stage and share our best strategies and tactics.
Me to self: “I’m not worthy.”
That imposter syndrome feeling started to set in, and I lost all confidence and courage to share anything. The syndrome has been found to impact men and women in roughly equal numbers.
Not Lianna. She realized no women had submitted to the Baby Einstein challenge. After about ten mostly bearded and insanely successful men shared their best strategy tips, I started to think, hey I could have contributed *something* worthwhile.
Lianna raised her hand.
It’s a fact women worry more about being disliked, appearing unattractive, outshining others, or grabbing too much attention.
“Is it too late?” Lianna asked the moderator. And just like that, she stood up and shared some copywriting secrets and a few laughs. The punchline? We all have our niche and something to offer.
In the video below, wait for it…Lianna is last up.
Lianna is the CEO and Founder of Punchline Copy specializing in conversion copywriting with a sense of humor. Based in New Orleans, she makes a few things clear:
“I can take your online words and make them work harder to make you cash. Or fame. Or love. The only thing I can’t do is bring people back from the dead.”
I was trying to figure out a way to mesh two big loves: comedy and copywriting. And then a mentor and a couple of friends sort of… gave me permission.
I was 19, in college, majoring in English and looking to make some money on Craigslist.
Don’t be afraid to niche down quickly into what YOU love doing and do best. Figure out what only you can offer.
I’m a good listener, and I hear I give empathetic, useful advice.
My former mentor, Joanna Wiebe, who came up with the term “conversion copywriting.”
I was in a mastermind she led, and she encouraged me to explore combining comedy and copy. I rebranded as Punchline Copy and never looked back.
Love his books, enjoyed his show, and the food would probably be fantastic! Not to mention the conversation.
How to Change Your Mind by Michael Pollan (got him on the brain)
Inside our skulls, with optional hardware upgrades… for a price.
A glass of light-to-full-bodied red.
Had a glass of Earthquake Zinfandel recently and it was fantastic.
HAAA. Hmm, either
Podcast apps! Bluetooth headphones! Spotify!
God technology is amazing.
It’s a tie between a long bike ride at sunset along the Mississippi River levee, and a glass of wine or five.
Insert “Why can’t we have both?” meme here.
Any woman who can find and live in true self-sufficiency and happiness.
I’m coming off three months of nonstop travel, speaking, and client work. Excited to start building some more internal processes, hire and train an executive assistant, and work on the sex toy I’ve been sort-of passively inventing for a few years…
I specialize in conversion copywriting with a sense of humor.
What does that mean? I write stuff that makes people say yes.
And, like, laugh.