Cat Howell Gives Entrepreneurs the Who, What, Zen to Success

Lisa Buyer
March 4, 2019
Cat Howell Gives Entrepreneurs the Who, What, Zen to Success

If you’re an entrepreneur in the business of Facebook Marketing one thing is for sure: failing is part of the path to success. Meet Cat Howell, Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pioneered performance-based ads. That’s not all…besides scaling her own agency like a champ, she shares her wins and losses freely with her tribe.

“I’ve been around enough entrepreneurs to know that the ones who make it big have one thing that sets them apart. They’re willing to go where most won’t. Because they believe success is inevitable. Because they prioritize working out their mindset.”

Howell has made her global mark as a Facebook ad expert and social agency owner. She has a team of 17 full-time staff and has generated $14 million in sales since 2017. Now she’s showing other agency entrepreneurs and freelancers how to scale using her tried and true systems, procedures and best practices.

That Girl. Cat Girl.

I started following this rising star about a year ago when I noticed her fresh face and crypto-like smarts in the Facebook newsfeed. Beyond Facebook ads, Cat dishes out some incredible advice and insights. Our paths crossed at a conference this year and the rest is history, I must share her with the female disruptor world.

Her personality type is a mixture of a driver, implementer, and visionary.

Home Base?

Auckland, New Zealand

Can you tell us a story about what brought you to this specific career path?

I never grew up an entrepreneur and it wasn’t until I landed a job as a marketer working for entrepreneurs and investors that the spark was lit inside. Inspired and ready for massive success, I launched my first business and completely fell flat on my face. In hindsight, it was fundamental to getting me to where I am now as it opened up the world of Facebook advertising to me and the rest is history still being made!

“When I have an idea and it stews inside of me, I have to give birth and get it out.”

What advice would you give other women wanting to start a biz?

Surround yourself with people that are where you strive to be and carefully curate who you allow to give you advice.

How do you bring goodness to the world?

Aside from helping entrepreneurs achieve their full potential, we also put aside one percent of business revenue for charities and local community initiatives.

None of us are able to achieve success without some adversity along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

My ex-husband was extremely supportive of my journey as an entrepreneur and placed a lot of trust in what I was doing. I don’t think I’d be where I am now without having that kind of foundation.

Five Leadership Lessons?

  1. Done is better than perfect.
  2. Carefully curate who you hang around with.
  3. Experience trumps textbook learning any day.
  4. Failures are just speed-bumps to pivot you toward where you need to be.
  5. Mindset is everything — prioritizing mindfulness and intentional goal setting.

Can you please give us your favorite “Life Lesson Quote”? Can you share how it’s relevant to you in your life?

“Today is a day for borrowing time, and forgetting to give it back”

To me, this quote is a reminder that the present moment is the only thing that really matters.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why?

David Attenborough haha! Just love his work and his voice!

Secret Talent?

Skateboarding DJ

Zodiac Sign?


Currently Reading?

Homo Deus by Yuval Noah Harari

Cat Howell in Pay The Invoice Shirt

Where Will Social Media Be In Five Years?

We will all have personal AI PA’s (kind of like Siri on steroids) screening and moderating our social platforms for us and curating the content relevant to our needs.

Cat Howell’s Favorite Drink Order?


Favorite Instagram Account?


Must-Have Technology?

My laptop haha

Favorite Way To Decompress?

Meditate, float session, skateboarding, DJ’ing, sex

Women You Admire?


LinkedIn Profile?

Catherine Howell – Founder | CEO – Eight Loop Social | LinkedIn
View Catherine Howell’s profile on LinkedIn, the world’s largest professional community. Catherine has 6 jobs listed on…

What are you most excited about for 2019?

My new project Pay the Invoice. It is a web-based documentary premiering August 9, 2019 on Digital Distillery’s social channels. The online docu-series follows seven ad agency owners/freelancers on an 8-week journey as they experience the trials and tribulations of scaling up a business.

Are you as in love with Catherine as we are? Be a part of her tribe on Facebook or meet her in person and learn her vibe. Spend three days with Cat at her Fiji Agency Accelerator event in 2019 and learn the systems, processes, and structures for a millionaire mindset by a female disrupter who gives female empowerment a new meaning.

We are walking the Catwalk.

This post by Lisa Buyer originally published on Medium’s Authority Magazine, a publication by Yitzi Weiner.

Stay updated

Subscribe to our newsletter and never miss an article!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Lisa Buyer Header image

you may also like